How Apple's iCloud Could Help Save the Music Industry

Justin Sullivan/Getty Images Apple chief executive Steve Jobs announcement Cheap Rosetta Stone today at the Worldwide Developers Conference that Apples new iCloud service will allow music fans to reproduce their entire digital collections on locker-style servers accessible via 10 devices including iPhones, iPads and computers may not save the ravaged record industry, but it could provide a crucial new revenue stream while allowing consumers to easily consolidate their music libraries in the cloud."Keeping these devices in sync is driving us crazy," Jobs said in his keynote speech today at the WWDC in San Francisco today. "We have a great solution for this problem. We are going to demote the PC to just be a device. We are going to move the digital hub, the center of your digital life, into the cloud."Rumored for weeks, iCloud will be free for 5 gigabytes of music downloaded via iTunes, Jobs announced Rosetta Stone V3. The service will scan and match users current music collections for music carried by the iTunes store, and then make it available to all of the users devices by sending the songs metadata to the cloud. The new iTunes iMatch service will cost $25 a year, with unlimited storage, for users to copy digital music ripped from CDs, downloaded illegally or purchased in other online stores. (The free version is available immediately, while iMatch will roll out in coming months, most likely with a new version of Apples operating system in the fall.) The service will also allow storage of movies, photos and other data files, replacing Apples $99-a-year MobileMe, in an attempt to shift consumers from physical hard-drive to Web-based storage.Choose Rolling Stones Cover: The Sheepdogs vs. Lelia Broussard. Vote Now"It is Rosetta Stone Chinese one way to make someone pay for music theyve already bought.Its pretty ingenious," Syd Schwartz, a former EMI Music executive whois now a consultant to artist managers and record labels, tells Rolling Stone."Im sure someone in an executive office at a major label somewhere isgoing, At least thats one way we can monetize the stuff people stolefrom Napster over the years."Apple isnt the first to provide such a service Amazon unveiled its Cloud Drive in late March, and Google jumped into the market with Music Beta a month ago. (Also, in the late 1990s,created a very similar service, Beam-It, but since the company had no licenses with major labels, Universal Music successfully branded it illegal piracy and sued, putting the service out of business.) But, in a swipe at his competitors, Jobs declared Apples iCloud to be significantly faster than Amazon and Googles services. "It certainly appears like its going to be a better experience," Schwartz says. "The Amazon and Google services were an attempt to bring them to market quickly."And more important, unlike Cheap Rosetta Stone V3 competitors Google and Amazon, Apple has licensing dealswith record labels to use their vast song catalogs by artists from theBeatles to Led Zeppelin to Lady Gaga in the new service.

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